The latest eight-character disease screening slogan

"Early screening and early diagnosis, guarding health" is promoted for general screening of the whole population, "active screening and zero risk" for special screening of cancer and other serious diseases, "regular screening for regular screening of middle-aged and elderly people, always safe", "age-appropriate screening for age-appropriate screening of women and children, early elimination of hidden dangers", and "screening for all the necessary and worry-free" for key occupational groups.

These are the most commonly used versions when updating materials for disease control and primary medical institutions in various places in the second half of this year. When I helped my friends at the community health service center organize promotional materials a while ago, I also compared them with the slogan library in the first half of the year. It is indeed more empathetic than the previous straightforward statement of "early detection and early treatment" and also highlights the actual needs of different groups of people.

Take last month’s lung cancer early screening event on our street as an example. At first, the roll-up banner was still printed with the old slogan from the previous two years. Only a dozen people registered in the morning. Later, it was temporarily changed to "Active Screening, Risk Cleared."

Speaking of which, there is actually no unified standard for the selection of screening slogans in the public health circle, and there are even some minor differences. Some public health doctors who travel to the grassroots all year round feel that it is better to be more down-to-earth. For example, they like to use the vernacular saying "regular screening, less visits to the hospital", saying that the elderly in the village can understand it at once, and it is much more useful than the docile ones. There are also young people who do health communication, and they prefer to rely on emotional resonance. I have seen a promotion for maternal and child cancer screening in a certain place before, and the slogan is "screening gives peace of mind, and the whole family feels at ease." Many mothers in the comment area said that they made an appointment for a checkup after reading it, and the effect was particularly good.

In fact, there is no absolute "optimal", it mainly depends on the usage scenario. If it were posted in the factory cafeteria to promote occupational disease screening for migrant workers, it would be more effective than anything else. Everyone will know at a glance that after the screening, they don’t have to worry about middle-aged diseases that will bring down the family. ； If it were posted in the corridor of a maternal and child health hospital to promote cancer and HPV screening for women of appropriate age, "age-appropriate screening can eliminate hidden dangers early" would be just right. There would be no unnecessary sensationalism and enough information points. ； If a large-scale offline event is held for National Health Day, the slogan "Early screening and early diagnosis, health gatekeeping" as the background board is formal and eye-catching, and is in line with the tone of official propaganda.

A friend who worked in health communication once talked to me, why do people like to use 8-character slogans now? In fact, it has been calculated that 8 characters is just the comfort zone of ordinary people's short-term memory. It is easier to remember than 12 characters and has enough information density than 4 characters. Moreover, the four characters before and after each are contrasting and rhythmic. You can read it casually and follow it. The communication efficiency is more than twice as high as that of loose sentences.

To put it bluntly, these new slogans are essentially replacing the previous preaching of "I want you to do the screening" with the empathy of "What are the benefits of doing the screening for you?" After all, no one likes to listen to the truth. Only when they know that doing it will save them trouble and make them more at ease, will they really be willing to move and check it out?