Sleep health manager training institution

Whether there is a formal course authorization recognized by the National Health Commission, whether the lecturer has more than 3 years of practical experience in front-line sleep intervention, and whether the actual employment/realization conversion rate of previous students is not less than 20%. Others such as "guaranteeing, making money, and 7-day guarantee" are all gimmicks, don't believe a word of it.

Last week I accompanied my best friend who owns a yoga studio to a trial class. As soon as I entered the sales department, I joined in and boasted, "If you take this certificate, you can get 50,000 per year in the affiliation fee alone." I laughed on the spot - as early as 2020, the accreditation of health professional qualification certificates was severely cracked down. Now, any organization that mentions "affiliation" is essentially preying on the psychology of people who want to make quick money, and they don't even bother to pretend to understand the basic policies.

Speaking of which, there is a lot of controversy over the direction of training in the industry, and there is no absolute "best choice". It all depends on what you want to do after studying. One type is an institution that focuses on clinical medical treatment. Most of them cooperate with the sleep centers of tertiary hospitals. The courses will include a lot of hard-core content: polysomnography chart reading, medical classification of sleep disorders, clinical adaptation principles of CBT-I (cognitive behavioral therapy for insomnia), and they will even teach you how to cooperate with doctors for out-of-hospital follow-up intervention. , this type of program is suitable for people who already have a medical background and want to work as assistants in physical examination centers or hospital sleep departments. The threshold is not low. I met a pediatric nurse before who switched careers and studied this. Now I work as an intervention assistant in a tertiary sleep center in Hangzhou. I can get 13k monthly salary after deducting social security, which is a very good income for the same age group. However, some people complain that the content of such institutions is too far away from the needs of ordinary people, "I have learned a lot of brain wave knowledge, and I can't explain it to ordinary mothers with insomnia, and they can't understand it and can't use it."

The other type is more focused on life services and teaches more practical content: sleep environment adjustment, sleep-aid breathing methods, mindfulness guidance, pre-sleep meal plans for different groups of people, and even teaches you how to shoot short videos to help you sleep, and how to conduct first interviews with customers. This type is especially suitable for people in the housekeeping, maternal and infant, beauty industry, and yoga to increase their business. My cousin runs a confinement center and last year sent three senior nannies to learn this type of course. Now she provides one-to-one sleep guidance for postpartum mothers for a single fee of 398, with a repurchase rate of 40%, which is more than double the premium for pure confinement nanny services. Of course, there are also people from the medical school who look down on this type of training, saying, "It just teaches some tricks to trick people, and it's not health management at all." In fact, to put it bluntly, it means that it is suitable for different people, and there is no absolute distinction between high and low.

Oh, by the way, some people ask whether the more expensive the institution is, the better? Not really. I have seen "elite classes" that charge more than 20,000 yuan. The course content is exactly the same as ordinary classes with more than 3,000 yuan. It just adds a "employment recommendation" gimmick. In the end, it will pull you into three recruitment groups full of advertisements, and no one will care about it anymore. There is also the 7-day guarantee for 999 yuan. I met a beauty salon owner who applied for this kind of certificate before. The certificate he got was issued by a civil association that could not even check the registration. When he went to cooperate with the community to do sleep science activities, they didn't recognize the certificate at all. Not only was the money wasted, but also half a month was wasted. Formal skill level certificates are issued by third-party evaluation agencies registered with the Ministry of Human Resources and Social Security. They require both theory and practical exams, and must pass 60 points in both to get the certificate. How can it be said that it is "guaranteed"?

When I was choosing an institution, I also encountered some pitfalls. I signed up for a class that had all recorded classes. After I bought it, I sent a bunch of online disk information. There was not even a Q&A group. I couldn’t understand the content of sleep staging. I sent a message to the teacher and it took half a month before he responded. Later I learned that sleep health management is essentially a very practical job, such as how to analyze a user's sleep log for 14 consecutive days, how to adjust the medication tapering rhythm for a user who has been taking sleeping pills for three years, and how to communicate with children with insomnia in adolescence without being disgusted. These things cannot be learned by just watching recordings. In the class I later changed, I practiced with my classmates no less than 10 times on simulated customer interviews. The teacher went through the communication details one by one, and I didn't panic when I accepted the first customer after graduation.

If you are really not sure which company to choose, go to their public trial classes first. Don’t listen to the salesmen boasting about pass rates and high salaries. Just see if the teacher can talk about real intervention cases: Have you ever encountered an aunt with severe insomnia during menopause and how to adjust the plan? Have you ever encountered how to quickly improve insomnia due to stress caused by postgraduate entrance examination? If you spend the entire process painting a pie without mentioning the practical details, just turn around and walk away.

In fact, the demand for sleep health is really booming now. The youngest client I received last week was only 14 years old. A junior high school student suffered from insomnia for half a year. His parents were so anxious that they even transferred to three hospitals without much improvement. However, there are really too few reliable practitioners. Many people have been cut off by messy institutions. They have learned a lot of useless theories and can't take orders at all. When choosing an agency, spend an extra two days to memorize the information. Don't pay money just because you're hot-headed. It's better than anything else.